Authors

Joshua R. Brown

Document Type

Honors Project

First Advisor

Dr. Randy Young

Degree Award Date

Spring 2011

Keywords

Influence, Status, Performance, business, psychology

Disciplines

Personality and Social Contexts | Psychology | Social Psychology

Abstract

Participants watched recruitment videos of high or low status representatives as they gave polished or poor performances in a recruitment video for a high or low status company. Participants indicated their approval of the representatives and the attractiveness for employment for the corporations. Performance of the representatives had a main effect on both representative approval and company attractiveness. A significant three way interaction indicated that low status representatives acting on behalf of a high status company received the highest approval when their performance was polished but received the worst approval when their performance was poor.

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