Document Type

Honors Project

First Advisor

Melanie Laliker

Degree Award Date

Fall 2025

Keywords

strategic campaign, social media, communication theory, health, BC United

Disciplines

Communication Technology and New Media | Health Communication | Public Relations and Advertising | Social Media

Abstract

This project involved creating a social media marketing plan and campaign materials for BC United (a campus peer health and bystander education club), using theories of persuasion to design effective messages, and working directly with the advisor of the club. The goal of the campaign was to enhance BC United’s presence on social media by increasing posting frequency and engagement, growing overall visibility, and spreading public health awareness within the campus community.

Recommended Citation

Belan, Anna. "BC United: A Strategic Campaign." Senior Honors Projects, Bridgewater College, Fall 2025.

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