Document Type

Honors Project

First Advisor

Ron Alabanza

Second Advisor

Scott Jost

Third Advisor

Michael Hough

Degree Award Date

11-2023

Keywords

Ferrari, Scuderia Ferrari, branding, redesign, Formula 1, auto racing

Disciplines

Art and Design | Arts and Humanities | Graphic Design

Abstract

Redesign of a small selection of elements from Ferrari’s Formula One team using brands logo, brand colors, students design, and application of learned skills. Items including livery, driver suit, team suit, team helmet, driver cards, four post templates, letterhead, envelope, business cards, and Ferrari Club card. Along with paper explaining the process and research that accompanied the final design products.

Recommended Citation

Taylor, Olivia. “Brand Redesign for Ferrari's Formula 1 Team.” Senior Honors Projects, Bridgewater College, 2023.

Force Open Access

1

Ferrari Deliverable Document.pdf (8607 kB)
Scuderia Ferrari Redesign

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