Document Type
Honors Project
First Advisor
Dr. Melanie Laliker
Degree Award Date
Spring 2002
Keywords
persuasive message dissemination, Theory of Planned Behavior, Diffusion of Innovation Theory, Generations Crossing, adult day care program
Disciplines
Communication | Public Relations and Advertising
Recommended Citation
Legg, Marie, "Message Design: Applications of the Theory of Planned Behavior and Diffusion of Innovation Theory" (2002). Honors Projects. 415.
https://digitalcommons.bridgewater.edu/honors_projects/415
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