Degree Award Date
Globalization, Marketing, Business, Standardization, Customization
International Business | Marketing | Sales and Merchandising
Globalization is a trend that is affecting the whole world and has an especially great impact on the world of business. This paper looks at how globalization affects business and the methods that marketing managers used to best satisfy global markets with the goal of company profits. This paper argues that globalization is one of the greatest factors affecting multinational companies today and the best way to address a global community is with a customized marketing strategy.
Flynn, Cameron, "The Relationships between Globalization, Marketing and Business: An Examination of Standardization and Customization" (2008). Honors Projects. 172.