On February 1, 2022, two security officers were killed by a gunman on the Bridgewater College campus. Our peaceful community was rocked by heartbreak. The fear, trauma, and grief of that day and the days—and months—to follow were uncharted and challenging in as many different ways as there were individuals impacted.
When the Strategic Public Relations (COMM 347) met for the first time when classes resumed a week later, after processing together their feelings and reactions to the day, they determined that they wanted to do something to help in the healing. They identified two needs: encouraging self-care and promoting active shooter training. While many such resources were being made available online and in person through the generous outpouring of support from the community, the PR students wanted to leverage having shared the same experience and speak peer-to-peer.
The 17-member class self-selected into which of the two teams they wanted to work on; however, the full class critiqued all draft products before final production. Thus, together they authored problem statements (one for each area), interviewed students to shape key concepts, and developed goals, objectives, strategies and tactics. The final products reflected their creativity and desire to honor the officers and support the community through social media posts, stickers, posters, emails, and videos.
Dewey, Ady, "Response to a Shooting: Supporting a Community’s Steps Forward" (2022). Strategic Public Relations Projects. 7.