Document Type
Honors Project
First Advisor
Dr. David Reznik
Degree Award Date
Spring 2013
Keywords
Gender stereotypes, gender roles, gender socialization, gender identity, consumerism, social constructs
Disciplines
Family, Life Course, and Society | Gender and Sexuality | Social and Behavioral Sciences | Social Psychology and Interaction | Sociology
Abstract
Gender stereotypes and roles are prevalent within society. In order to be accepted by their peers, individuals must develop the skills necessary to perform these scripts well. Within this paper, theories of gender socialization and identity, media influence, psychoanalytic theory, and capitalism and consumerism are discussed. Through the use of these theories, a comprehensive and thus more complete understanding of the gendered world that has been socially constructed is discussed and analyzed.
Recommended Citation
Harris, Courtney L., "The Influence of Barbie on a Child's Socialization and Gender Role Attachment: An Analysis of Gender Stereotyping in Children's Advertising" (2013). Honors Projects. 72.
https://digitalcommons.bridgewater.edu/honors_projects/72