Document Type

Honors Project

First Advisor

Dr. David Reznik

Degree Award Date

Spring 2013


Gender stereotypes, gender roles, gender socialization, gender identity, consumerism, social constructs


Family, Life Course, and Society | Gender and Sexuality | Social and Behavioral Sciences | Social Psychology and Interaction | Sociology


Gender stereotypes and roles are prevalent within society. In order to be accepted by their peers, individuals must develop the skills necessary to perform these scripts well. Within this paper, theories of gender socialization and identity, media influence, psychoanalytic theory, and capitalism and consumerism are discussed. Through the use of these theories, a comprehensive and thus more complete understanding of the gendered world that has been socially constructed is discussed and analyzed.