Document Type

Honors Project

First Advisor

Dr. Bobbi Gentry

Degree Award Date

Spring 2023


Voting, Youth, encouraging, Social Media, TikTok, Instagram


American Politics | Communication | Communication Technology and New Media | Other Political Science | Social Influence and Political Communication


This study examines the impact of social media on political engagement and its potential to strengthen democratic participation, focusing on the nonpartisan Valley Votes Project. By implementing literature-based social media tactics, the project aims to measure the success of each tactic based on digital interaction and viewership. The findings suggest that social media can be an effective tool to promote youth civic engagement in the political process. The study concludes that further research is needed to explore the effectiveness of these methods in different contexts and settings. Ultimately, promoting youth civic engagement is essential for a healthy democracy, and social media can play a vital role in achieving this goal.

Force Open Access