Document Type

Honors Project

First Advisor

Grace Steinberg

Degree Award Date

Spring 2008


Color Psychology, Meaning, physiological effects, psychological effects


Applied Behavior Analysis | Cognition and Perception | Psychology


Colors. Most people see colors everywhere they look, but does anyone realize what colors have the potential to do to them? There is a psychology to colors - a vast array of physiological and psychological effects colors can have on a person. Terwogt and Hoeksma (1995) said that the English language abounds with expressions "pointing to connections between colors and emotions" such as people who are "purple with rage" or "green with envy," not to mention those people who are "feeling blue" or see the world through "rose-tinted spectacles" (n.p.). It is easy to see how color pervades life, even in just those few linguistic examples. Color also has the potential to affect other things such as marketing, sports and education, religion, culture, and art; there is also major emphasis on the importance of color in the field of interior design.