Document Type
Honors Project
First Advisor
Teshome Molalenge
Degree Award Date
Spring 5-2-2020
Disciplines
Behavioral Economics | Business and Corporate Communications | Organizational Behavior and Theory
Abstract
With the development of multinational companies (MNCs), corporate social responsibility (CSR) has become a very important component of corporate strategic plan. This study provides preliminary evidence that consumer response about the CSR behavior of Multinational Corporation are determined by different factors. In order to identify and measure the effects of CSR behavior on consumer response, I used quantitative research by creating an online survey to analyze three objectives. Nike was specifically included in the survey due to its popularity on college campuses. The results show that knowledge/awareness of CSR have some meaningful influence on millennial purchasing behavior; however, extensive student engagement in classrooms and outside classrooms are crucial to assure that procuring decisions are geared towards corporations with good CSR record or initiatives.
Recommended Citation
Tekle, Abenezer, "Consumer Response To Corporate Social Responsibility (CSR) At Bridgewater College" (2020). Honors Projects. 7.
https://digitalcommons.bridgewater.edu/honors_projects/7
Force Open Access
1
Application Form
Included in
Behavioral Economics Commons, Business and Corporate Communications Commons, Organizational Behavior and Theory Commons